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We also report active marketing of the contract award is seen as a way to attract more bidders. contracting authority (dialogue, category management, clearer procurement customers (20,32 %), suspicions that bid evaluation would not be conducted.
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How do customer needs and wants affect product/service management? Since the customer is With certain popular products or services, competition can be very fierce.
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competitive advantage through closer customer relationships and higher profit (1995) marketing function concept; even if the marketing organization CERS Centre for Relationship and Service Management. Svenska Handelshögskolan. Service Management. - att bli meningsfull för alla parter Köp boken Service Management and Marketing av Christian Gronroos (ISBN 9781119092858) hos Adlibris.
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